On a recent new-construction home, the homeowner chose our concrete wood-aesthetic overlay instead of hardwood — the look of wood, without the maintenance that comes with it.
How the floor was built
- Surface preparation for optimal adhesion before any material went down.
- Cementitious overlay troweled across the slab to working thickness.
- Hand carving and staining to create realistic plank lines and grain, with multiple layers of color and texture building depth.
- High-traffic urethane topcoat to seal and protect the finished surface.
Why homeowners pick it on new builds
On a new build, you already have a clean slab to work with — which makes this the easiest and most cost-effective time to install a decorative overlay. There is no subfloor buildup, no transition headaches, and no future refinishing cycle to plan for.
The homeowner shared how pleased they were with the result, which is always the best outcome we can ask for. If you are building and want to talk floors before the slab is buried under trim and cabinets, reach out early.
About the author
Michael Bierfreund is the owner of Southeast Flooring Solutions, LLC, a licensed and insured flooring contractor based in Chapel Hill, TN. Project details in these articles come from the crews who performed the work.
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